10 Instagram Statistics You Will Love

Wondering how much you should share on Instagram? These statistics will ease your mind - learn about Instagram audiences, engagement, hashtags and more!
Written by
Skillcamper
Published on
October 13, 2023

Wondering how much you should share on Instagram? These statistics will ease your mind - learn about Instagram audiences, engagement, hashtags, and more. The more you keep a check on your various stats the better you will be able to plan your social media marketing strategy on Instagram.

The photo and video-sharing, social media application developed by Kevin Systrom was launched on Apple’s mobile operating system in October 2010. Instagram is a hugely popular photo-sharing app with over a billion users around the world.

1. The largest Instagram user base is from India - 230.25 million users. The app is second-most popular in the US - with 159.75 million users.

2. 2/3rds of the audience is under the age of 34. Over 60% of users aged below 34.

3. 59% of Instagram users log in once daily, while 38% log in multiple times every day.

4. Brands are using up to 5 stories a day to promote content for over 70% retention rates.

5. 7/10 hashtags on Instagram are brand hashtags.

6. Over 4.2 billion “likes” happen on Instagram daily on various videos, photos, and reels.

7. Instagram is the fifth most visited site/app in the world

8. About 995 photos are uploaded to Instagram every second

9. Instagram influencers on average 10,000 followers can make $88.00 per post.

10. Instagram gets over 2 million advertisers every month.

Brands under 5k followers post 5-6 stories per month Brands with 5-10k followers post 7-8 stories per month Brands with 10-50k followers post 15-16 stories per month Brands with 50-100k followers post 28-29 stories per month. Instagram allows up to 30 hashtags, but the optimal is 11 hashtags for a whopping 79% more engagement.

Weekly newsletter
No spam. Just the latest releases and tips, interesting articles, and exclusive interviews in your inbox every week.
Read about our privacy policy.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related blogs

Top 5 Twitter Stats To Ensure The Best Customer Experience

Simply being present on social media channels is not enough. Users often unfollow a business that provides poor online customer support. How can you give the best experience to your customers on Twitter? Here are some stats that will help you out
Read post

What is the Loss Aversion Bias?

Have you ever wondered why brands like Spotify or Amazon prime are willing to give their customers free trials? Doesn't it seem like a waste?
Read post

How To Develop Critical Thinking

Critical thinking refers to the process of evaluating proof, the information available to one, observations, and reasoning in order to reach a conclusion.
Read post