Cognitive biases are irrational judgements made by the mind. The fundamental attribution error is one such instance

The decoy effect in marketing is defined as the phenomenon whereby consumers change their preference between two product options when presented with a third product option – the “decoy”.

A performance marketing manager is in charge of running online marketing campaigns for a company or advertising agency and they usually measure all their achieved results such as clicks or conversions, visits or engagements, minutely for every dollar spent.