People often confuse Data Analytics and Data Science as the same thing but they are not.

Have you ever asked for Sellotape when you wanted adhesive tape? Or asked for a Kleenex instead of a tissue? Brand recognition is powerful and desirable. Let's look at 5 considerations in creating brand awareness.

Marketing is a fast paced, dynamic and innovative field to work in. So is the field of technology. So, when you put them together, making space for marketing technologists, it makes for a difficult and fast, yet good career.