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Surely you know what a podcast is? It is a series of audio episodes generally focused on a topic or theme. Podcasts are usually hosted by one or more persons who have conversations, conduct interviews, share the news, etc. Here is some key information that should convince you why you NEED to create a podcast:
1. Globally, there are over 2 million podcasts.
2. A person spends an average of 7 hours every week on a podcast.
3. Here’s your chance! 36% of people cannot find a podcast on the topic they like
4. 69% of listeners were introduced to new companies via podcasts.
5. 38% of listeners went on to buy products they heard about on podcasts.
6. The podcast industry is currently projected to grow by over 20%.
Reality - People don’t have time for long podcasts. A recent survey found that the number 1 reason people don’t listen to podcasts is lack of time. Crisp, shorter podcasts are the way to go. The average length of a podcast back in 2019 was 36 minutes. Today, 20 minutes of epic content can create a stellar podcast.
Reality - Podcasts come in all shapes and sizes for diverse areas like the movie biz, books, education, music, culture, finance, business, politics, fiction, etc. Podcasts cover multiple genres like humour, mystery, horror, etc. There is something in it for everyone. 50% of all homes are podcast lovers - that speaks for itself.
Reality - The fancy equipment and the expensive editing software is secondary. What you need is good ideas, a decent insulated spot which is quiet, a good pair of headphones and a good microphone. The rest can be developed and expanded as your podcast gets more traction. The numerous hosting platforms with several features make podcasting a fun ride!
1 - Spotify
2 - Apple
3 - Google Podcast
4 - TuneInRadio
5 - Audible
