Should businesses take a political or social stand? Would you support a brand that shared strong opinions on different real issues? Or should brands stick to what they know - their products and services? These are essential questions in the age of social media marketing. This article outlines when brands should opt for sharing their opinions and what precautions they should take.

Surely you know what a podcast is? It is a series of audio episodes generally focused on a topic or theme. Podcasts are usually hosted by one or more persons who have conversations, conduct interviews, share the news, etc. Here is some key information that should convince you why you NEED to create a podcast:

Have you ever seen the results of an election and thought to yourself, “I knew it!” This is a common tendency, and it is a universal occurrence. Events in the past seem more predictable than they were in reality.

Here are 4 takeaways from a Hinge Research Institute Survey of 588 companies that show why your employees should become your advocates.

Email marketing has its pros and cons. While 40% of customers admit to having unopened emails in their inboxes, small businesses and B2B companies have a lot to benefit from email marketing.

Have you ever asked for Sellotape when you wanted adhesive tape? Or asked for a Kleenex instead of a tissue? Brand recognition is powerful and desirable. Let's look at 5 considerations in creating brand awareness.

Are you a content writer? Does your business have a blog? While quality brings readers to your doorstep, there are multiple factors to ensure they stay. Here are the top 5 blogging statistics you can use to grow your readership

Weird is cool. Yes, you heard us. Sometimes being weird and wacky is a good thing because it makes a statement and helps you stand out. It is easy to get caught in a whirlwind of content in today's world. Being bold and thinking out of the box when you put your content out there is just what you need to craft a successful marketing campaign for your brand.

Retargeting ads are shown to users who visited your website through targeted ads but did not end in conversions. Top stats for you !!

Simply being present on social media channels is not enough. Users often unfollow a business that provides poor online customer support. How can you give the best experience to your customers on Twitter? Here are some stats that will help you out

Here are some questions that a business should ask before writing a blog: What does the customer want to read? What is it that the customer would find interesting or valuable? How can I help the customer? Good blog posts are helpful for the customers and give them advice that they cannot find elsewhere.

A digital marketer always has a lot on its plate because of the increasing internet craze. That is why you need to have tools at your disposal that could help you rank higher on search engines apart from human resources.