Good content is gold. Content writing is not simply putting words onto a website or a blog. Creating stellar content involves careful deliberation, inspiration, and caring for the reader.

All these technical words can startle anyone new to the field. However, if you don't understand this marketing terminology, there is no need to worry.

We know that a lot of people love watching videos. However, is that enough to get your video the visibility you wa

Do you know the saying, "every minute counts?" Well, when it comes to the internet, it couldn't be more true! This article outlines the concept of an internet minute and what it means for the digital marketing world.

Become an excellent Digital Marketing professional. Digital marketing is the marketing aspect that deals with pushing products on the internet. It is also known as online marketing. However, digital marketing still does extend to those channels and mediums that are tech-based but still not internet-based.

Soft skills refer to non-professional talents related to how you operate. They include how you connect with the people you interact with, especially in a work place, handle problems, and manage your workload.

A performance marketing manager is in charge of running online marketing campaigns for a company or advertising agency and they usually measure all their achieved results such as clicks or conversions, visits or engagements, minutely for every dollar spent.

Critical thinking refers to the process of evaluating proof, the information available to one, observations, and reasoning in order to reach a conclusion.

Marketing is a fast paced, dynamic and innovative field to work in. So is the field of technology. So, when you put them together, making space for marketing technologists, it makes for a difficult and fast, yet good career.

Wondering how much you should share on Instagram? These statistics will ease your mind - learn about Instagram audiences, engagement, hashtags and more!

Our minds show an illogical preference to options that claim to have no risk, even if this were not true. We crave the certainty of the outcome when making decisions.

The decoy effect in marketing is defined as the phenomenon whereby consumers change their preference between two product options when presented with a third product option – the “decoy”.